Online Charitable Giving Strong this Year
Please note that the article did not indicate how many participated in this survey. However, it is still quite news worthy.
“The North American Technographics® Omnibus Online Survey, Q4 2009 (US), a commissioned omnibus survey conducted by Forrester’s Technographics® on behalf of Convio, reveals that in the US more than 63% of online consumers plan to use the Internet to donate to charities of their choice during the upcoming holiday season, up from 51% in 2008.
Other survey highlights show that:
Charity websites have the biggest influence on the online consumer’s donation decision (44 percent), followed by “word of mouth” (40 percent);
Email and direct mail from the organization have virtually the same amount of influence on the decision to give at 27 percent and 28 percent respectively;
For nearly 25 percent of the respondents what family and friends say on social media and in personal emails influences the charities they support;
More than half of those surveyed 56 percent think nonprofits have made it easier to donate online, while less than half (46 percent) think that charity websites make it easy to find the information they need to make a giving decision;
When it comes to taking action 39 percent of online consumers report making an online donation after visiting a charity site, while more than half shared their email address, registered for an enewsletter or otherwise opened the door to a relationship with the nonprofit, and
In addition to their online preference, today’s online consumer gives through a multitude of channels as 61 percent report mailing a check (most, after checking the website), 38 percent gave at an event, 17 percent used the Internet to sponsor a friend or family member in a run, walk or ride, while 16 percent responded to a phone call in addition to their personal online giving.”
To read the articles in full, please visit:
http://www.convio.com/convio/news/releases/online-holiday-giving-to-exceed-4-billion.html
